The Story Behind the Flavor
We don’t just craft chocolates – We orchestrate moments.
Who We Are
Born in 2016 from the visionary dreams of an artist-chocolatier, NJD (Not Just Desserts) began not merely as a brand—but as a globetrotting quest for chocolate perfection.
Our founder, an aesthete with an insatiable love for design and decadence, traversed four continents to unearth the soul of cocoa. From Parisian ateliers to Ecuador’s cacao groves, NJD curates the world’s rarest ingredients and time-honored techniques.
Today, NJD is Dubai’s homegrown luxury chocolatier and gifting house, redefining indulgence through our signature 3D chocolates, artisanal cakes, and bespoke hampers. More than desserts, we create heirloom moments—turning life’s milestones into unforgettable experiences.
“Each creation is a love letter to heritage, transformed into edible elegance.”
Mission
“To sculpt museum-worthy chocolate pieces, as special as the moments they celebrate.”
Through artisanal alchemy and ethical luxury, we elevate milestones—from whispered proposals to grand celebrations—into heirloom moments.
Vision
To reign as the UAE’s undisputed sanctuary of haute chocolaterie.
Where every bite transcends taste, weaving culture, artistry, and emotion into a tapestry of delight.
Our Values – What We’re Made Of
Sacred Ingredients
Customer Delight
Sustainability
Artisan Sovereignty
Bespoke Narratives
Craftsmanship Meets Innovation
Every chocolate, cake, and gift set is a masterpiece of artistry. Our chocolatiers combine ethically sourced cocoa, exotic flavors, and premium nuts & fruits to create indulgence as exquisite in taste as in design. From our iconic 3D chocolate sculptures to elegant hampers, each piece reflects passion and innovation.
Beyond Chocolates: Luxury Gifting for Every Occasion
Chocolates may be at our heart, but our offerings go further. NJD partners with top brands to design luxury trays, festive hampers, and corporate gifts, ensuring every occasion—from Diwali and Ramadan to weddings and birthdays—carries a touch of timeless elegance.
Seamless Delivery, Guaranteed Freshness
Operating across the UAE, NJD ensures same-day delivery with a dedicated refrigerated fleet—guaranteeing that every gift arrives as fresh, luxurious, and breathtaking as when it left our atelier.
Our Promise
At NJD, we are not just chocolatiers—we are curators of joy, artisans of indulgence, and storytellers of luxury. Whether gifting a loved one, indulging yourself, or celebrating milestones, NJD delivers more than chocolate—it delivers moments of wonder wrapped in elegance.
